Infomous uses a patent-pending technology to deliver advertising in a way that combines the benefits of display and search advertising.
- The Infomous cloud itself can serve as a display ad, and sponsors can be included either in the title bar or as a word appearing in the cloud itself.
- When the user hovers over a word, the pop-up link list acts like a search on that keyword, and can be used to deliver advertising such as placement, ranking, inclusion, and so on.
Infomous tracks events every time the user hovers over a word, focuses on it, removes it, or clicks on a link. This provides a much richer understanding of user behavior, and dramatically expands the possibilities for targeting.